Strike Gold: The Surprising Science Behind Lasting Motivation to Exercise

In this course, health psychologist Dr. Michelle Segar (Ph.D., MPH, MS, FSBM) introduces a paradigm-shifting framework for understanding and facilitating sustainable exercise behaviour. Drawing on decades of research and real-world coaching, she challenges the traditional focus on long-term health outcomes and instead demonstrates how immediate emotional experiences drive decision-making. You will gain insight into why motivation often fails, how affect influences behaviour, and how to reframe exercise to enhance adherence. The course provides practical strategies for integrating these findings into clinical practice to improve long-term client outcomes.