Digital Marketing and Entrepreneurship for Counsellor Educators: Bridging Practice with Innovation

In this course, professor and counsellor educator Dr. Michael Brooks, Ph.D., introduces the essential mindset, tools, and strategies required to succeed in digital marketing and entrepreneurial roles as a mental health professional. Participants will explore the evolution of the digital counselling landscape post-COVID, including niche development, social media, ethical branding, and content delivery. Dr. Brooks contrasts traditional and entrepreneurial roles, offering practical tools to develop a professional online presence while upholding scope of practice and ethical integrity. The course provides clinicians with realistic, step-by-step considerations for creating digital content, engaging ethically with technology, and amplifying their voice and impact in a saturated marketplace.